MVNO New Markets & Strategies Europe

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Pre-Conference Workshop - 12 May 2009

Branding and Sub-branding strategies for MVNOs

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Workshop Leader

Arun Dehiri has 16 years of media and telecoms experience. Arun spent 8 of these years in key industry roles within BSkyB, Orange and the other 8 as a strategy consultant. After 4 years at Adventis (a Boston based telecoms consultancy), Arun founded, and was Managing Director of Redbox Consulting - a niche, specialist telecoms and media company delivering focused research and consultancy advice. Redbox was acquired by Analysys Mason in February 2008, and Arun is now their Director of Telcos Consulting.

Within industry, Arun managed BSkyB’s marketing budget, and was the Head of Revenue and Pricing for Orange UK and Head of Controlling at Orange Switzerland. He now advises blue chips and new entrants across Europe, Asia and USA on key topics including MVNO, pricing, proposition development, distribution and convergence. Arun’s has managed engagements for major clients including BT (Global), Tiscali (Czech Repubilc), O2 (UK), Orange (UK and France), Virgin (UK), ONO (Spain), Vodafone (Ireland), Disney (USA), Telenet (Belgium), Etisalat (UAE, Egypt), and Ofcom(UK). He has also developed a methodology to help clients fast-track the route to becoming an MVNO, including negotiating airtime deals and wholesale contracts and business plans. He has also developed a unique capability to help clients develop competitive, stable and profitable tariffs and propositions. Arun has developed a flexible architecture solution for operators and MVNEs to launch sub-brands and new MVNOs. Arun has a Chartered Accountancy qualification from Price Waterhouse, London, and has a Bachelor of Arts degree in Economics from University of Kent.

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Post-Conference Workshop - 15 May 2009

How to triumph in the MVNO market: knowing what works

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Workshop Leader

John Strand has a background in Sales and Marketing in the IT and Publishing Sector and from 1989 has been consulting on strategies, sales and marketing, ending as a partner at a consultancy.

In 1994 John founded Strand Consult. In the early days of Strand Consult the primary focus was on CRM - analyzing and evaluating sales processes and performance for the IT, Telco, Media and Finance sector and helping customers optimize these, enabling them to move more merchandise at reduced cost.

Very quickly, as a growing number of customers came in from the mobile sector, John realized that here was a sector that was already evolving fast and would face enormous challenges as the infrastructure and terminals developed. Strand Consult has since focused solely on the mobile sector, analyzing markets and developments and publishing reports and holding executive workshops that have helped mobile operators, mobile services providers, terminal producers and media companies all over the world focus on their business strategies and maximizing return on their investments.

John is one of the best-known consultants in the business. Anyone who has met John Strand knows that he always speaks his opinion. Being honest - and giving his honest opinion on current issues in the mobile industry has become John's trademark - even when it means being controversial or treading on some toes.

The fact that John works in an industry that loves to hype new products and services, stands out clearly, however on the other hand John is the the first one to speak out - Hype does not work on John. He is the first one to cut through the BS and detail the difference betveen hype and what will happen in the real world.

Together with his team of analysts, John Strand has a unique ability to predict the future of the telecom industry and the other industries that this exciting business is converging with. Many people are naturally sceptical about fortune-tellers - John Strand's attitude is that people should not judge him on what he is predicting about the future, but instead on what he previously predicted would happen today.

John Strand's uncanny ability to predict coming challenges for the mobile market and his straightforward attitude to what customers are doing right and wrong has made John a valued speaker at mobile conferences all over the world and he is constantly quoted in the Scandinavian and International press.